The Lion Match Company is embarking on a national campaign to educate consumers, traders and border control members about counterfeit match products.
As the country’s leading match manufacturer, The Lion Match Company feels that counterfeit awareness will not only help to protect local jobs, but will also empower consumers to purchase quality matches that are safe to use. Inferior quality matches could lead to accidents and injuries in the home, or anywhere where a match is typically used.
The campaign will run in some of the country’s leading newspapers, and border posts will be provided with full colour posters highlighting the key points that differentiate Lion Safety Matches from counterfeits.
SABS approved and manufactured under strict ISO 9001 certified standards, Lion Safety Matches are produced using locally grown pine that ensures a strong splint that will not splinter or become brittle. Coupled with a slow burning, steady flame, Lion Safety Matches have been South Africa’s first choice for over 100 years.
For more information on this campaign, and to view the counterfeit identity guidelines, please click here.
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