1.
Counterfeit ignition strips are smoother, longer, wider and off-centre.
   
2.
The code is often missing from below the glue flap.
   
3.
The back of the box that is meant to highlight polish states, "Superior Shoe Polish" instead of the correct, "Lion Quality
Shoe Polish
".
   
4.
A less detailed lion’s mane and missing detail on the "Ribbon Device" indicate that a box is counterfeit. Colour shading on imitation boxes and the quality of the boxes are not as consistent as genuine products. A counterfeit box is also longer than a genuine box when opened out flat.

COUNTERFEIT

COUNTERFEIT

GENUINE

Counterfeit ignition strips are smoother, longer, wider and off-centre.
LION SAFETY MATCHES 2020